MKT 03 · SELECTED WORK

The form book.

A selection of recent projects, from full platform builds to campaigns and commercial modelling run inside live operations.

MKT 03.1 · DEVELOPMENT BUILDS

Shipped with AI-driven development.

SURGE.BETTENNIS · LIVE @ 2.10 ▲
SportsbookCasinoPlatform

Surge — crypto sportsbook & casino platform

A full sportsbook and casino platform with player accounts, promotional tooling and tennis-led event content. Built on Next.js 14 with an edge database, deployed on Cloudflare Pages.

STACK → Next.js 14 · Cloudflare Pages · D1
LICENSING.BET
iGamingLicensingWeb

Licensing.bet — iGaming licensing resource

A dedicated site covering iGaming licensing, helping operators and founders navigate jurisdiction options and get licensed.

LIVE → licensing.bet
SUPERSUPFIT.COM
FitnessBrand SiteDubai

Super Sup Fit — floating fitness brand

Brand website for a Dubai-based floating fitness concept: classes, partner showcase and booking journey, with a fast, mobile-first build.

LIVE → supersupfit.com
LUKEARC.COMAUDIT · RISK · COMPLIANCE
ComplianceConsultancyWeb

LukeARC — gambling compliance consultancy

Website for a UK gambling compliance consultancy led by a former Gambling Commission specialist: services, industry insights and lead capture, built to present regulatory expertise with authority.

LIVE → lukearc.com
MKT 03.2 · MARKETING & CONSULTANCY

Confidential commercial work.

Client names withheld, as this work sits inside live operations. References available on request.

VIP · AGENTS · CONCIERGE
Crypto CasinoVIPDashboards

VIP & agent programme for a crypto operator

Designed and ran a full high-value programme: agent rev-share structures, onboarding SOPs, a live management dashboard fed by real-time data, and daily concierge reporting for top-tier players.

RESULT → Live dashboard and daily reporting now run the operator's entire top tier
WORLD CUP 2026 · AGENT NETWORKS
SportsbookCampaignAgents

World Cup 2026 agent marketing pack

A complete campaign toolkit for WhatsApp and Telegram agent networks: creatives, offer calendars, promo mechanics and a weekly performance report tracking activity across the tournament.

RESULT → Deployed across the operator's full agent network for the tournament
20-TAB MASTER PACK · WAREHOUSE-RECONCILED
M&ADue DiligenceAnalytics

Due diligence data room for an operator sale

Built a 20-tab master due diligence pack covering player database, VIP relationships, marketing and affiliates, with all figures reconciled from warehouse-level payment data rather than CRM estimates.

RESULT → Delivered into an active acquisition process
MONTE CARLO · 20,000 PATHS
CasinoModellingVIP Deals

Lossback & rev-share cost modelling suite

Excel calculators and Monte Carlo simulations covering cash vs. freebet lossback, break-even thresholds and VIP deal economics, used to price agent and player deals with confidence.

RESULT → Models now price every VIP and agent deal before it's offered
SEED RAISE · GTM · FINANCIAL MODEL
StartupFundraisingStrategy

Go-to-market & seed raise package

Full investor pack for a new betting venture: financial model with provider fee structures, licensing and corporate structure planning, pitch materials and a tennis-specialist market positioning.

RESULT → Complete pack taken into a live seven-figure seed conversation

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