Real builds and real campaigns. Some carry names and links; the confidential ones describe the shape of the work.

A full B2B sportsbook and casino platform with player accounts, promotional tooling, gamification and a 34-module back office. Every brand runs its own deployment and database.
STACK → Next.js 14 · Cloudflare Pages · D1
A dedicated site covering iGaming licensing, helping operators and founders navigate jurisdiction options and get licensed.
LIVE → licensing.bet
Brand site for a Dubai floating-fitness business: locations, experiences and partnerships with a booking-led design.
LIVE → supersupfit.com
Site for a UK gambling compliance consultancy led by a former Gambling Commission specialist: licensing, audit and ISO27001.
LIVE → lukearc.comEnd-to-end programme design: agent rev-share structures, onboarding SOPs, live management dashboards and daily reporting.
RESULT → Live dashboard and daily reporting now run the operator's entire top tierCampaign structure, creatives and referral tooling for an agent network around the tournament, built for Telegram-first distribution.
RESULT → Deployed across the operator's full agent network for the tournamentComplete data room build for an operator acquisition: financials, player analytics, VIP relationship mapping and compliance documentation.
RESULT → Delivered into an active acquisition processPromotional economics design for a VIP programme: lossback structures, reinvestment benchmarks and deal pricing models.
RESULT → Models now price every VIP and agent deal before it's offered