WBM · Growth systems for iGaming

We build the machinery of growth.

Acquisition engines, retention systems and AI-built product for sportsbook, casino and crypto operators, engineered by people who have run the desks, not just the decks.

Commission a build Replies within 24h @ 1.01
Fig. 01 · The growth stack, exploded view WBM · Rev C · Loop 8s
VIP AcquisitionAffiliate & Agent NetworksAI-Driven DevelopmentSEO & ContentCompliance & OperationsCRM & RetentionRegulated & Crypto Markets
Fig. 02 · System components

Two engines, one operator mindset.

Marketing that understands player value. Development that ships in days, not quarters. Both built by people who have run the desks, not just the decks.

CMP-01 · MARKETING

Digital Marketing

Player acquisition and retention built on real operator economics.

  • SEO, content & paid media
  • Affiliate & agent network builds
  • VIP & high-value player acquisition
  • CRM, bonusing & retention strategy
View spec →
CMP-02 · DEVELOPMENT

AI-Driven Development

Dashboards, funnels and tools built with AI-assisted speed.

  • Landing pages & conversion funnels
  • Reporting & BI dashboards
  • Marketing automation & bots
  • Rapid MVP & platform builds
App design →
CMP-03 · OPERATIONS

Compliance & Operations

Practical support from people who have run regulated books.

  • Licensing & jurisdiction support
  • KYC, AML & responsible gambling setup
  • Platform, payments & vendor selection
  • SOPs, team builds & commercial modelling
View spec →
Explore all services →
15+Years in iGaming
6+Regulated markets
4Verticals covered
24hReply time
Fig. 03 · Component library

Software we've built for operators.

Four components born from running real iGaming operations: launch your book, reward your players, grow your affiliate programme and hold every conversation in context.

Component · Turnkey Platform

SurgePN-SRG-001

Our turnkey crypto sportsbook and casino platform, ready for operators to brand and launch in weeks. Sportsbook, casino, VIP tooling and full back-office, built in-house.

Surge Platform · CheFortuna demo brand
Surge platform player frontend running the CheFortuna demo brand: dark navy casino lobby in Argentine Spanish with hero banner, category chips and house originals row including Crash, Mines, Plinko and Wheel
Plate 01 · Surge player frontendLive capture · Demo brand
TequilaSpin · Recompensas
Momentum gamification concept on the TequilaSpin brand: Puntos Fiesta wallet with live ticker, milestone trail with piñata reward, daily streak, weekly race leaderboard and prize shop
Plate 02 · Momentum on TequilaSpinConcept render · Fiesta Clara
Component · Rewards & Gamification

MomentumPN-MMT-003

A rewards, loyalty and gamification engine that turns your bonus budget into a playable points economy: live progression, 20+ reward mechanics, points-staked games and a prize shop, with budget caps and RG controls built in.

Component · Affiliate Platform

VectorPN-VCT-004

The affiliate platform inside Surge: a partner portal with link generator, deep links, sub-ID tracking, daily and per-tracker reports, NGR statements and CSV export, plus an operator console tracking programme cost, effective rate and cost per FTD.

Vector · Partner Portal
Vector partner portal: link generator with brand and landing page selection, deep linking, and a tracker table with clicks, signups, FTDs and NGR per campaign
Plate 03 · Vector partner portalRev A · Live capture
Relay · Live chat on TequilaSpin
Relay live chat open on the TequilaSpin casino lobby: Soporte panel with agent online, queue position banner, Club Añejo VIP queue-jump strip, player message about a bonus and a Plinko game to play while waiting
Plate 04 · Relay player widget on TequilaSpinConcept render · Fiesta Clara
Surge Back Office · Relay
Relay live chat console: player widget configuration with live preview, queue position display, fun-coin games while waiting and VIP priority, with deposit context beside the conversation
Plate 05 · Relay operator consoleRev B · As built
Component · iGaming Live Chat

RelayPN-RLY-005

Live chat built for iGaming, not borrowed from SaaS: deposit history and VIP tier sit beside every conversation, players see their queue position and play fun-coin games while they wait, VIPs jump the line, and agents can issue bonuses without leaving the chat.

Fig. 04 · Operational workflow

From brief to live in four stages.

STAGE 01

Brief & audit

We map your market, funnel and economics: what's working, what's leaking, what to build.

STAGE 02

Strategy & blueprint

A costed plan with drawings: channels, targets, tooling and the numbers behind each call.

STAGE 03

Build & integrate

Campaigns launched and product shipped with AI-assisted speed. Days, not quarters.

STAGE 04

Run & optimise

Live dashboards, weekly reporting and iteration against player value, not vanity metrics.

Fig. 05 · Drawing register

Selected work.

Fig. 06 · Commission

Ready to put real engineering behind your growth?

Commission a build