MKT 02 ยท SERVICES

Built by operators, shipped at AI speed.

Everything below comes from work we've actually done inside sportsbooks, casinos and poker rooms. Marketing, development, compliance and operations, under one roof.

MKT 02.1 ยท IGAMING MARKETING

Player acquisition, every channel.

Built on real player economics and lifetime value, not vanity metrics.

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SEO & Content

Organic visibility in the most competitive vertical online.

  • iGaming SEO strategy & technical audits
  • Content production: guides, odds pages, reviews
  • Link building & digital PR
  • Multi-market & multi-language SEO
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Affiliate Marketing

Programmes that attract affiliates and protect your margin.

  • Affiliate programme setup & management
  • Affiliate recruitment & relationship management
  • Deal structuring: CPA, rev-share, hybrid
  • Affiliate platform selection & tracking
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Paid Media & PPC

Compliant paid acquisition across search, social and display.

  • PPC campaign strategy & management
  • Media buying & programmatic display
  • Paid social where permitted by market
  • Creative production & landing page testing
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VIP & High-Value Acquisition

The channel most agencies can't touch. We've run the desks.

  • VIP player acquisition & reactivation
  • Agent & broker network builds (WhatsApp / Telegram)
  • VIP programme design & deal economics
  • Concierge service design & daily reporting
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CRM & Retention

Turn first deposits into lifetime value.

  • CRM strategy & lifecycle flows
  • Bonus & promotion design: lossback, rakeback, freebets
  • Email, SMS & push campaigns
  • Segmentation & churn prediction
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Social, Influencers & Events

Brand presence where players actually spend their time.

  • Social strategy & community management
  • Streamer, tipster & ambassador partnerships
  • Event-led campaigns: World Cup, Wimbledon, majors
  • Sponsorship strategy & activation
MKT 02.2 ยท AI-DRIVEN DEVELOPMENT

Shipped in days, not quarters.

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Web & Platform Builds

  • Websites, landing pages & conversion funnels
  • Sportsbook & casino front-end builds
  • Rapid MVPs & internal tools
  • Modern edge hosting & deployment
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Data & Dashboards

  • Reporting & BI dashboards (SQL, Metabase, custom)
  • VIP & agent management tools
  • KPI workbooks & automated reporting
  • Data warehouse queries & reconciliation
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Automation & Bots

  • Marketing automation & messaging flows
  • WhatsApp & Telegram tooling
  • Campaign & promo calculators
  • AI-assisted content workflows
MKT 02.3 ยท IGAMING COMPLIANCE

Stay onside, every market.

Practical compliance support from people who have operated in regulated markets. Consultancy support, not legal advice.

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Licensing Support

  • Licence & jurisdiction selection
  • Application preparation & project management
  • Corporate structure planning
  • Ongoing licence maintenance support
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Player Protection & AML

  • Responsible gambling programme setup
  • KYC & AML process design
  • Source of funds & affordability workflows
  • Risk & fraud process reviews
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Marketing Compliance

  • Ad standards & bonus T&C reviews
  • Affiliate compliance monitoring
  • Market-by-market promo rules
  • Geo-restriction & targeting checks
MKT 02.4 ยท IGAMING OPERATIONS

Run the book properly.

Hands-on operational support for launching, scaling or fixing an iGaming business.

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Launch & Platform

  • Go-to-market & launch strategy
  • Platform, PAM & sportsbook vendor selection
  • Payments & PSP setup (fiat & crypto)
  • Game content & provider curation
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Day-to-Day Operations

  • Sportsbook trading & risk process setup
  • Bonus, promo & campaign operations
  • Customer support & VIP team builds
  • SOPs, playbooks & team training
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Commercial & Corporate

  • Bonus, lossback & rev-share modelling
  • P&L reviews & cost optimisation
  • Due diligence & data room preparation
  • Investor materials & financial models
MKT 02.5 ยท PROCESS

How an engagement runs.

Scope

A short call to understand the brief, the market and what winning looks like. Fixed price or retainer agreed up front.

Sprint

Work runs in focused sprints with visible progress. You see drafts and working builds early, not at the end.

Ship

Campaigns go live, tools deploy, documents land in your inbox. Everything handed over with clear ownership.

Scale

Ongoing optimisation, reporting and iteration. We stay close to the numbers and adjust as the data comes in.

MKT 02.6 ยท WHY WISEBET

We've sat on your side of the desk.

WiseBet Media is led by a career iGaming operator: 15+ years across sportsbook, casino, poker and esports, with senior roles spanning acquisition, VIP management and commercial strategy in both regulated and crypto markets.

That means briefs land faster, ideas are grounded in player economics, and nothing needs explaining twice.

UKSwedenGermanyUS StatesUAE / MENACrypto / Global
WBWISEBET.MEDIAEST. DUBAI ยท IGAMING NATIVE

Tell us the brief. We'll price the play.

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