Sheet 07 · Consultants

Senior specialists. No bench-warmers.

WiseBet Media is a network of senior iGaming operators and specialists, not an agency pyramid. When you engage us, you work directly with the person who has done the job. No juniors, no account managers, no hand-offs.

Fig. 01 · Personnel register

Fred Wise

Founder · Growth & VIP

15+ years across sportsbook, casino, poker and esports, including Betway, WPT Global and partypoker. Leads VIP acquisition, agent networks, commercial strategy and AI-driven product development. Dubai.

VIPAcquisitionAI Development

Fiona Wood

Strategy & Interim Leadership

Senior gaming executive providing strategic consultancy and interim leadership through her independent practice, founded 2019, with a particular focus on land-based gaming. Board-level cover for operators and suppliers.

StrategyInterimLand-Based

Neal Luke

Compliance, Audit & Risk

Founder of LukeARC and former UK Gambling Commission specialist. Licensing, audit, risk and ISO27001 across the regulated betting and gaming market.

UKGCLicensingISO27001

Emily Trew

Data & Analytics

7+ years in credit risk modelling, scorecards and automation at one of the UK's leading data organisations. Consults on reporting automation and analytics via Trew Data.

Python & SQLAutomationPower BI

Senior specialists. No bench-warmers.

Fred Wise

Fiona Wood

Neal Luke

Emily Trew

Need this bench on your side?