Ledger pulls your platform, concierge desk, agent books and spreadsheets into a single view, then turns it into insight. Know who's worth more, who's about to churn, and where your next dollar of NGR is hiding.
VIP command centre · every source, one screen
Platform reports say one thing, the concierge ledger says another, agents track their own books in WhatsApp, and the real deposit numbers are buried in the data warehouse. By the time you've reconciled it, the player you should have called has already gone quiet.
Ledger connects them all and gives you one number you can trust.
Every player as a single 360° record: lifetime and rolling NGR, deposits, favourite verticals, bonus cost and agent, pulled from every source automatically.
Rank your whole book by value in real time, with trend arrows so you can see who's climbing and who's cooling before it hits the P&L.
Ledger watches every player's behaviour and flags the ones slipping away, with the value at risk attached, so your concierge team calls the right names first.
Spot the sportsbook whale who's ready for casino, or the player trending up who can take a bigger offer, with a suggested action on every insight.
See NGR and rev-share by agent, spot underperforming books, and settle payouts from the same numbers everyone agrees on.
Build any segment, export any report, and feed campaigns straight from live data instead of last week's spreadsheet.
Open any player and see everything in one place: value, trend, favourite markets, bonus cost, agent, recent activity and a health score. No tab-hopping, no exports, no guesswork.
Player 360 · the full picture on one screen
Ledger doesn't just store data, it reads it. Every day it surfaces the churn risks, upsell opportunities and agent issues that matter most, each with a value attached and a suggested next move.
Insights · your data, working for you
We plug Ledger into your platform, warehouse, sheets and agent books. It reconciles them to one trusted set of numbers.
Players, agents, tiers and rev-share deals are mapped to your structure, so Ledger speaks your language from day one.
Your team logs in to live leaderboards, profiles and daily insights, and starts working the right players immediately.
Run the Surge platform and Ledger reads it natively out of the box. Already on another platform? Ledger connects to that too.